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Start Up Advisory

We understand the tough balancing act that an entrepreneur has to achieve. With demanding customer needs, product-market fit challenges, limited resources, talent management issues and the daily hustle of driving super normal growth, the path is not easy. We ease the burden for them by understanding areas where the shoe pinches. We encourage the Entrepreneur to focus on areas that are critical to fast tracking growth.  Our Services include:

Business Planning

We help review Business Goals, Target Markets, Goal Setting, and the Operating Plan, including identifying potential risks, opportunities and challenges, to help create a path that is set up for success.

Go To Market

We help in architecting an effective Go- To- Market strategy, define target markets and resources needed to succeed. We articulate the success metrics and establish a clear cadence to drive effective business reviews and monitor results. We help build the Annual Plan, review market segmentation, resource alignment, positioning and brainstorm the competitive landscape.  Our overarching goal is to drive revenue enhancement.

Sales Operations

We help define success, establish cadence reviews and build the discipline which enables accurate Sales Forecasting. We factor in potential risks and upside opportunities. We enable the teams to focus on the best opportunities that can help them achieve their goals. We also bring the right ecosystem together that can accelerate the  build out of qualified leads and reduce sales cycle time.

Marketing & PR

We put together a Digital marketing plan to help drive sales leads. We also curate events- physical and digital, bringing key potential prospects together.  Our PR Services start with identifying key goals that the business wants to achieve in terms of positioning and curate optimal outreach channels to enable sustainable momentum.  The Marketing and PR Plans are aligned to the overall Sales Plan of the organization.

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